My academic work combines applied linguistics with behavioral economics and psycholinguistics. I value clarity, good design, and writing with character. 

A good joke doesn’t need explaining. Shakespeare said brevity is the soul of wit (& that guy knew his way around a quill).

I am interested in:

• the language and semiotics in product marketing 
• using color analysis 
• lexical choice studies
• corpus analysis
• examining how framing influences consumer perceptions